A PRACTICAL GUIDE TO UNDERSTANDING COLOUR THEORY AND HOW COLOURS COMMUNICATE WITH YOUR CLIENTS.
Often when you choose a colour, you stop, ponder for a bit and think, “Well, let’s make it blue, blue is my favorite colour so lock it in.” Problem solved. That wasn’t too hard, didn’t even chip into any valuable time.
But when you picked blue, you probably chose it for yourself, not your potential clients. Is blue their favourite colour too? Possibly, but are you aware that every colour sparks an emotion, a feeling, and a reaction?
In this blog I cover the basics on colour theory, how it works, and why you should really take the time to get it right so you can use it to your advantage.
So what is colour theory?
It is a practical guide in how to combine colours. There are several different areas of colour theory based on the colour wheel: primary colours, secondary colour and tertiary colour.
But something a lot of people aren’t aware of is that colour evokes emotions and creates strong feelings. Some colours make you feel safe and secure, while others make you feel passionate and courageous.
It’s about understanding what you are communicating with your clients through your choice of colours. Whether you know it or not you’re creating underlying messages, perhaps even creating mixed messages and sending out a confused brand image.
So what I want to give you today is a basic understanding of colour and how it affect your business, whether it’s for painting your office or getting your business cards designed.
Green is derived from the colour wheel of nature; it symbolises growth, creativity and a sense of harmony. It can also be associated with healing and peace.
Dark Green – ambition, greed, and jealousy.
Yellow Green – Sickness, cowardice, discord, and jealousy.
Aqua – Emotional healing and protection.
Olive Green – traditional colour of peace and harmony.
Blue is like the guy who is everyone’s friend — the one that makes you feel relaxed and comfortable.
Blue is derived from the natural elements of the ocean and the sky. It is a colour that is stable and trustworthy. Also, it conveys confidence and intelligence, while evoking a sense of comfort. Blue is known to be beneficial for the mind and body — creating a calming effect that helps the subject feel tranquil.
Blue: Calm & Trustworthy
Light Blue: Health, healing tranquility, understanding, and softness.
Dark Blue: Knowledge, power, integrity, and seriousness.
Red is the colour of fire and the blood that runs through our veins.
A colour of energy! People who are surrounded by Red, find their heart is beating
A little faster with excitement!
Bright Red: Joy, passion and love.
Pink: Romance, Love and femininity.
Dark Red: Willpower, leadership courage and strength and warning.
Yellow reflects Joy and happiness. It is full of energy. It’s also known as the first colour to catch the viewer’s eye.
Bright Yellow: intellect, freshness, joy and warning.
Light Yellow: happiness, warmth and approachable
So rather than just go with what your favourite colour is, or what you think looks pretty, you need to remember that the colours you choose for your business aren’t necessarily about what you ‘like’, but rather about what you ‘are’ — what you’re trying to communicate to your customers and how you want them to feel when they engage with your brand.
As a brand specialist it is my job to balance emotions with colours, by creating the right proportions and harmonizing the different messages that each colour is conveying. My goal is to add a dash of excitement while maintaining the client’s trust.
So if you want to take your branding to the next level, contact us today. firstname.lastname@example.org