Words by Khamara Thomson-Baker
So today I achieved a giant milestone in my career. I stood up and talked about branding like an expert (yeah, I know!) and I did this for a whole 20 minutes!
This is a big step for any small business owner; to stand up and present to a room full of people, educating them on an area you specialise in. I thought I’d share some basic tips that helped me achieve an interesting and engaging presentation.
To start with, I had to select a topic relevant to my industry (Design & Illustration). As there are so many topics, it was important to really narrow my focus to one particular area. The whole purpose is that when the audience leaves, they have a stronger understanding of that specific area.
The Magic Number Was 7
Once you’ve chosen your topic, you need to break this down into 7 key points. This gives you the opportunity to create order and structure and a story to build upon.
Bold and Unbridled Mind-Mapping
The best way to expand on your points is with a mind-map. I recently went to a workshop and we were asked to mind-map. Everyone was so unsure of what to do. They doubted whether they were doing it right. There was a real sense of apprehension, fear and panic.
This is not what mind-mapping is all about. There’s no right or wrong way to do it. You just write everything down that pops into your mind! This is all part of the creative planning process.
The Break Down
Once you have completed your 7 mind-maps — which are exploding with all kinds of amazing (and crazy) ideas— you’ll want to select the best and strongest concepts and develop them further. From this point, you’ll have the foundation and basic structure of everything you will cover during your killer presentation!
Now you’ve created an awesome presentation, you’ll also need to create some cue cards to have on-hand during your moment of fame. The trick with cue cards is not to write down the entire presentation, word-for-word — this never works. You’ll lose track, stop looking at your audience and it all pretty much goes downhill from there.
This is what I do: I number cue cards 1 to 7 and add a header to each one starting with the main points I'm going to discuss. Then I bullet point all the things I will cover in this section. Sometimes I add a couple of key-questions, which I’ll ask the audience, in order to encourage them to apply the information they’ve learnt to their own business.
Now that you’re in the swing of mastering the art of presenting and everything is going smoothly, you’ll want to be able to give the audience some strong takeaway tips that will stay with them and help them with their own business. I would suggest advising them on how they can save money, referrals to gain more knowledge and expertise, great podcasts, good systems and processes, and anything educational or practical that will help them make better choices for their business, and ultimately — for their success!
To find out more about presenting tips, or anything to do with branding, illustration, design, etc. please call us on 0405 391 965.